This is a list of 10 negative personal fitness trainer cliches. Hopefully you aren’t on this list, because if you are, then you’ve got some major work to do.

Fitness trainers are lucky because we don’t have to spend day after day cramped in a tiny cubicle or inhaling fumes in a factory. We are out there in the trenches making people look their best, helping them to lead happier lives, feel more energetic, and hold their head high with confidence. Heck, we even make sure they have more (and better!) sex. As a trainer, you are touching every aspect of your client’s lives and making it one helluva lot better for them.

In the same spirit, I want to talk about some weird things that go on WITHIN the fitness industry, since these things often give us all a… well, a WEIRD reputation. The following trainer personalities and situations can serve as humorous fitness marketing tips that we can all learn from in a backward kinda way.

1. The trainer who’s doing more than just training his married female clients. Anyone who has worked in a gym knows whom I’m talking about!

2. The trainer who uses each workouts session as a lesson in hearing himself talk…about himself! This guy is in need of these fitness marketing tips: shut up about yourself and your clients will like you more…and, get to know your clients half as well as you obviously want them to know you, and you would have triple the workload!

3. The Know It All Trainer. This guy already knows everything there is to know about the fitness industry, so don’t try telling him ANYTHING!

4. The flabby, couch-bound, pizza and beer gut trainer. This guy was in shape when he started, but now he’s been training for so long that he thinks he can get away with eating junk food and watching other people work out all day long. Shameful, I say!

5. Large corporate gyms – can just anyone walk in off the street and get hired these days? Have you seen some of the newly hired at some of these places? They couldn’t tell a bicep from a toenail or a protein from a carb. Do they just hang their ‘now hiring’ signs and hope someone, anyone will respond?

6. The trainer who charges so low a homeless man could afford ten sessions a week. Ten bucks for a workout? Unreal! This dude devalues the hell out everything this industry stands for and would be better suited to the McDonalds drive-thru.

7. The training shark. You have to watch out for this bastard as his goal is to steal as many clients from you as possible. I’ve seen quite a few of them… and figured out that most of them never get ahead!

8. Johnny “Walk-it-Off.” So the client just blew a hernia? Tell him to walk it off. Dislocated his shoulder? Walk it off. Having a heart attack? You get the point…

9. Miss Forehead Wiper spends all her time searching out towels, two pound dumbbells, and water bottles. She’s the one wiping the sweat off her client’s foreheads… much like a sad puppy who follows you around.

10. The Perv. This is the guy every woman has to watch out for. Since he’s banned from being within 500 yards of any schoolyard and forever ruined his career as a teacher, he is now a personal fitness trainer. He’s the one who creeps out all the women in the gym by staring them up and down.

Well, there ya have it… hopefully you didn’t find yourself anywhere on that list, but I’m sure you had a laugh at a few of your colleagues. My fitness marketing tip is to not be on this list!

 

Are you into weight training and body building? Would you like to know the latest developments in gym equipment? Want to know which supplements to take to make your muscles grow more? If you want all these information and more, Muscle and Fitness Magazine is exactly what you need.

Muscle & Fitness Magazine is designed for men and women of all ages who would like to know more about good health and nutrition. It is a good source of health, exercise and nutrition advice. Every issue has various feature articles on weight lifting, building muscle mass, nutrition and sports.

The magazine also features workout guides, product reviews especially on supplements and other body building tools, and detailed information on proper exercise – most of which are illustrated with various pointers from professionals in the field.

Many professional body builders are featured such as Gustavo Badell, Sai Kalev, Ronnie Coleman, Darrem Charles, as well as Mr. Olympia Jay Cutler. Every issue also features celebrity interviews, which will surely pique your interest. They have featured celebrities like Arnold Schwarzenegger, Joe Weider, Mike O’Hearn, Dwayne Johnson, Evander Holyfield, and many others. The magazine also features figure competitors such as Jenny Lynn, Davana Medina and Monica Brant.

Muscle & Fitness Magazine covers a wide range of topics that can interest anyone who is into health and looking good. What makes it better is that it caters both for newbies and advanced levels. Whether you need advice on how to start your body building journey, or if you are looking for ways to improve it, the magazine surely has something in store for you.

While anyone can enjoy M&F magazine, Muscle & Fitness Hers is the magazine solely made for women. It is perhaps the most informative and comprehensive resource for women of all age who would like to be more physically fit and attractive. This magazine provides women the motivation as well as the information they need ranging from workouts to nutrition, even fashion.

Whether you are already in shape or if you would like to get in shape, M&F magazine is the magazine for you. Although bodybuilders, weightlifters and other health and fitness buff will potentially learn more with every issue, it provides you with much needed inspiration and motivation on how to start. More importantly, if you are looking for fresh ideas for exercise and work outs, then you can also learn a lot from M&F.

 

Brain training has been used for a long time to improve memory and make your mind sharp. Basically, this training has been used to serve both men and women regardless of their age. Provided you have the need to maintain mental wellness and brain fitness, there is plenty of valuable assistance in terms of training that can help to preserve the abilities of your brain including cognitive abilities.

Brain training can be offered with more emphasis being put on building your memory strength. This will make the process of recalling something very easy. The brain plays a very important function in making your day run smoothly. Usually, our minds will tend to be filled with a lot of issues in a way that trying to remember some important details may prove very difficult. Training your brain can help your brain to perform better and successfully help you get rid of any overload you might be experiencing.

So, if you feel that you are remembering too much useless information, you need to train your brain to boost your memory. If you are still at a loss on how you can do this effectively, there are many simple training methods geared towards improving your mental health. What’s more, such training does not make you lazy but rather helps you improve mental sharpness.

Some of the popular brain training methods you can benefit from include puzzles, playing brain teasing games and adding various contents mostly educational to keep your mental health fit. For the training methods to be successful you must have a positive attitude and the whole training will not only be doable but enjoyable. A healthy brain will ensure that you can balance your health in terms of physical and mental health. Besides, you will also be able to maintain a healthy brain that will match your age.

More importantly, brain training will improve attention and if you focus on cognitive abilities, you will be in a better position to have a brain that generally performs better. Also, you will stand to benefit from better brain functions in the future. If your brain seems not to function so well especially in terms of memory, then you now know you must do something. Aside from finding the best training methods and even a coach, you will need to have good rest – say 8 hours and eat well. A diet that is rich in antioxidants is very important for the best brain functions. Daily exercise will also boost your brain performance and can be done carefully after you get a go ahead from your physician.

With proper brain training, you should be able to enjoy the following;

Increased attention

Better memory for both short and long term information

Quick processing speed where you can handle and process information quickly

Be able to read faster given that your brain will make your eyes aware and enable you to visualize what you are reading.

 

Boxing enthusiasts will always remember the latest fight of Manny Pacquiao. His triumphant fight against Miguel Cotto marked another milestone in the history of boxing. Beating Cotto made Pacquiao the first boxing fighter to win seven titles in seven weight classes.

So, what makes this boxing sport interesting? Perhaps you are not a fan of boxing and you do not know anything about this sport. However, if you are trying to lose weight or to improve your fitness level, then it is about time to learn the fitness benefits of boxing workouts and trainings.

Boxing training is a total body workout because it involves major muscle groups in the body. Boxing is comprised of various moves such as jabs or the forward punches, hooks or the punches to the sides, upward punches, jogs and kicks. These moves are good to your body because it allows joint movements. It strengthens and defines your legs and arms.

As a result, it tones your body while it helps you develop speed, resistance, balance and coordination. An hour of average boxing training can burn 350-500 calories. On top of that, boxing exercise includes conditioning workouts that can generally enhance the body strength.

The conditioning workouts range from shoulder presses, squats, lunges, side plank and push-ups which are good for the upper body strength. Indeed the fitness benefits of boxing cannot be underrated at all.

Another benefit of boxing workout is the mental fitness. This sport is comprised of movements that involve not only the legs and arms but also the eyesight. This combination helps your nervous system to respond faster and it enhances the hand and eye coordination.

Others opt for boxing trainings because the techniques like proper punching can be a great self-defense skill especially for women. On the other hand, the kicks and lower body drilling activities can tone the butts and tights.

The overwhelming benefits of boxing workout cannot be undervalued. If you are a beginner, it is best to take proper lessons or attend classes which are taught by the experts. In this way you will avoid future injuries.

The best option to start a boxing workout is to enlist in fitness boot camps. As this sport is always perceived to be high intensity cardiovascular activity, it is always included in the boot camp programs. They also offer variations in the boxing exercise that are tailored according to health and fitness level. So what are you waiting now? Start boxing training and knockdown your extra weight!

 

Training for Your First 5K When you make the decision to challenge your body and run your first 5K race, ideally you already run at least three to four times per week and have no trouble running one to two miles without resting. The best programs for this type of runner are geared towards preparing you gradually and are typically scheduled to require approximately nine to twelve weeks.

If you are an absolute beginner with no experience but still exercise regularly, allow yourself at least six months to adequately prepare for the 3.1-mile race by first getting accustomed to running and then moving on to training. Newcomers to exercise and running should allocate six to nine months to ensure enough time to become aerobically fit and conduct an appropriate training schedule. You should never simply sign up for any kind of competitive race if you aren’t in good shape. Trying to run a race without any kind of preparation will lead to breathlessness, frustration, and incredibly sore muscles the next day. For those of you who fit the bill for beginning training for your first 5K race, here’s the deal: good programs are made up of easy runs for endurance, speed runs to increase agility and pace and hilly workouts to build lower body strength. Rest days are scheduled in as needed. Most schedules should be fairly flexible, allowing you to exchange workouts for days when you feel you need a break.

Allowing your body plenty of rest is vital to a successful training program because if you wear your body out, you will be unable to participate. Equally important is keeping tabs on how your body feels – do you feel any pain as you run? If you ever feel anything beyond normal muscle fatigue or have recurring pains in your feet or legs, stop your program and get checked out by a medical professional. You won’t do yourself any favors by running through pain and doing so may lead to serious damage – instead, get it checked out and treated and you’ll be back in peak condition sooner rather than later.

The best diet for everyone is well balanced with foods from all major groups but a focus on vegetables and protein as well as low fat and low-sodium. To make sure your diet has enough of the proper vitamins and nutrients, try using some of the free diet assessment tools available on the Internet. Many websites offer these useful calculators as part of an overall program to track your progress, and that can be helpful for the runner who needs to monitor more than more area of his preparation. While running will be the major part of your plan, you should consider some other tools that can assist you in reaching your goal. Keeping an accurate record of your workout schedule as well as your diet can help you pinpoint areas that need work as well as areas that have improved. Tools to consider include training logs, which can be found at most major sports stores and tracking applications for your PDA. Your PDA manufacturer probably offers a program for purchase on the company website or you can visit an online retailer of PDA applications to find the one that best fits your needs. Training for and completing a 5K run can be an exhilarating and fulfilling experience. Allow yourself plenty of time so you can prepare in the best fashion possible – when you cross that finish line, you’ll feel like a million bucks!

 
 

For women who have very frenzied schedules and occasionally have to choose between work and being fit, because they simply don’t have enough time to do both, this has not to be the case anymore. Kettle bell workouts for women is an ideal way to lose weight and tone that muscles in no time at all, without the hassles of going to the gym everyday.

Doing kettle bell exercises can give you lots of benefits such as, improving your lifestyle, increasing your strength, boosting your energy level, helps you in gaining more flexibility, and great in improving your endurance. In addition to that, this exercise can lessen if not, eliminate your body fat thus giving you a more shapely body and it also helps in alleviating stress.

Kettle bells are not just for men it is also highly recommended especially for women who are having issues about slow metabolism as one of the factors for their incapability to lose weight. Kettle bell workouts for women are perfect in increasing and boosting metabolism. High rep ballistic exercises and circuit training with kettle bells will really improve your metabolism. You can also include ballistic exercises in every workout. Swings, snatches, and cleans can be done in numbers from one to hundreds.

 

One of the many advantages of performing this workout is you can do this in the comfort of your own home with just a little space requirement. This is also a great way for mothers out there who wants to be fit but can’t leave their kids behind to have some training; well this is the best option for you. All you need is a kettle bell.

Kettle bell Workouts for Women is designed for the active women of today. You can see and feel results in only about one week such as, toned and defined muscles and decrease in body fat.

 

 
 

No doubt about it: Most of us have never felt less in control of our destinies. The stock market is bottoming out and no one knows what to do about it. Jobs are down, food prices are up, who knows what’s going on with gas, and to make things even more expensive, the holidays are upon us. Mix all these factors together and you have a recipe for runaway stress and anxiety. But there is one thing you can control: your body weight. That’s right. Now is the time to get fit, lose any extra pounds that might be hanging around, and develop the habits that will keep your weight at a healthful level over the long term.

Soothing yourself with comfort food and spending hours on the couch obsessing over TV news reports won’t make the economy better, and they certainly won’t make you better. If you want to feel more in control, take charge of your health. Not only will you feel better physically, your emotional state will improve as well.

Here’s the problem. Because we tend to live in a dieting-obsessed, “quick fix” society, most of us have absorbed some common misinformation that might actually be hindering our fitness goals.

 To really be successful, you must first debunk the myths that you might have read on the Internet or received as advice from friends or coworkers.

Think you know your stuff? Read on for the revealing answers to common weight loss blunders that might trip you up in your quest to get healthy:

MYTH #1: Weight loss is all about the cardio. Anyone who believes cardio exercise alone will burn off the pounds hasn’t gotten up an hour early every day for two months to hit the treadmill…only to be disappointed when the scale doesn’t budge. While it’s true that cardio is highly beneficial, you won’t really see results until you add equal amounts of strength training to your exercise plan. That’s because muscle burns more calories than fat in a process called protein metabolism.

                                                                    

Quite simply, the more muscle you have the more calories you burn each day. Lifting weights is also critical as you grow older, because it will prevent you from losing muscle. In short, keep the cardio but add the strength training. The combination will help you to burn the fat and calories you desire in a healthy and balanced way.

MYTH #2: Salads are the best choice for healthy eating. A salad full of fresh vegetables can be packed with healthy vitamins and minerals, but depending on what else you throw on top, it can also be loaded with calories. For most people, cheese, croutons, and salad dressings are a must, but often these salad accessories are high in fat and calories, practically negating all the healthful veggies that lie underneath.

Many people don’t know that because of all of the extras they add, salads at fast food restaurants can contain more calories than a hamburger. Be conscious of the extras you’re adding to your salads. If you can’t stick to the vegetables and a light dressing on the side, you might be better off choosing a small burger and an order of fruit or a plain baked potato.

MYTH #3: Vegetarian = Healthy. When we hear the word “vegetarian,” we automatically assume it’s healthful. But the reality is that dishes at restaurants that are labeled as such can be deceiving to patrons trying to make a conscious choice about their meal.

Many vegetarian options replace meat with flavor boosters like mayonnaise, cheese, and dressings, causing the calorie count to soar. Be wary of the ingredients in vegetarian dishes. Just because it sounds healthful, doesn’t mean it is.

MYTH #4: Reduced fat means low in fat. It’s easy to be persuaded to pick up items at the grocery store or out at restaurants that are labeled “reduced fat.” But before you assume that reduced fat equals low fat, consider what the food’s original fat content may have been.

The FDA says in order for a label to claim a food has “reduced” fat content, it must contain 25 percent less of the nutrient than the regular product. If an item contains 10 grams of fat, it need only reduce its fat content to 7 ½ grams to qualify for the reduced fat label. So, while it has less fat than its original counterpart, it’s only marginally more healthful, and may still contain more fat than you need to consume.

MYTH #5: Fresh is better than frozen. With an increasing number of products being marketed as “organic” and “fresh” as part of the current health food trend, it can be easy to assume that fresh foods are naturally better for you than frozen ones. However, we forget that in order for the so-called “fresh” food to get to the stores, it often has to travel long distances from its place of origin. During the journey, fresh fruits and vegetables can lose some of their nutritional value. Fruits and vegetables that have been flash frozen (or even canned!) immediately after harvest maintain their nutritional value until they are consumed. As a bonus, frozen and canned goods can be much less expensive to buy when they are out of season, helping you to stay healthier year-round.

If you are able to buy locally grown produce, you should. Garden-grown foods do have the best flavor, and if it’s grown locally, you can be sure that the time between picking and eating is reduced.

MYTH #6: All fat is bad for you. For years we have had it drilled into our brains that fat is public enemy number one when it comes to losing weight and staying fit. And it is true that you want to avoid saturated fats such as those found in fried foods, sweets, and full-cream dairy products. However, if you avoid all fat all the time, your body will be missing out on important nutrition that it needs to function properly.

Of course, you should never overindulge, but you do need healthy fats in your diet to be on the top of your fitness game. Great options include moderate servings of nuts, seeds, and fish. Keeping your fat intake in check will make for a healthier lifestyle than one with no fat at all. 

MYTH #7: If you exercise, you need to consume a sports drink. While sports drinks can be beneficial for those individuals involved in long continuous exercise routines (lasting more than 2 hours) or working out in a very hot and humid environment, most of us Average Joes and Jills don’t need them. True, these drinks have electrolytes that are critical for normal body function such as muscle contraction and heart function, but these same electrolytes can be obtained from our daily diet. So unless you are exercising in extreme conditions or for an extended period of time, water is a better way to go.

What people often forget is that sports drinks contain calories, which in many cases cancel out the ones you just burned during your workout. Stick with water. You’ll get all the hydration and none of the added calories.

MYTH #8: You should work out as much as possible. If exercise has overall health benefits in addition to contributing to weight loss, the more we exercise, the better—right? Not so. Weight lifting should be done only every other day, three days a week. That’s because strength training breaks down muscle, and the day off between workouts allows time for the muscle to rebuild. You should also be careful not to overdo it on cardio. Too much can cause excess wear and tear on your tendons and joints, which over time can lead to joint pain or discomfort, especially in the knees, lower back, and shoulders. 

You simply need to remember to give your body time to recover from its workout. Consider taking a day off once or twice a week as an “exercise holiday.” If you abuse your body, you will have difficulty achieving the results you are looking for. Keep in mind the new federal guidelines from the American College of Sports Medicine when you plan your workout routine for the week. It recommends 30 minutes of moderate activity five days a week plus your strength training. It may seem cliché, but the saying rings true—slow and steady does win the race.

MYTH #9: Stretching before exercising is critical. It’s no secret that stretching after a workout can be beneficial and improve results. However, many people mistakenly assume that stretching before a workout is good as well. The truth is that stretching before a workout does not actually increase our range of motion, as previously thought.

Warming up is actually a better pre-workout exercise than stretching. Great warm-up activities are running in place and jumping jacks. They will get your blood flowing and your heart pumping. Save the stretching for after your workout and look forward to maximizing your results.

MYTH #10: Your weight is the best way to tell if your “get healthy” efforts are working. Research is clear that weighing yourself every day is critical to a weight loss program, but many people don’t realize that taking their waist measurement is just as important. A simple tape measure can tell you what kind of progress you are making and can sometimes be a better indicator than the scale. 

We’ve all stepped on a scale that won’t budge and wondered why our weight isn’t going down even though our clothes are feeling loose. Here’s why that happens. When you first begin to exercise, two things will happen: 1. You will gain muscle mass, which is good, and 2. You will lose fat weight, which is also good. The increase in muscle mass offsets the loss of fat, which is why the scale has not changed, but your tape measure shows an improved waistline. This process occurs for about the first six months of your exercise program, and then finally the increase in muscle mass levels off or plateaus but your fat loss continues, which is then reflected on your scale.

MYTH #11: If you’re sick, you can get better by sweating it out. Many people think that a great all-natural cure for what ails them is to hit the gym and try to “sweat out” their illness. That’s just not the case. If anything, it will only slow the recovery process. And chances are you won’t benefit from your illness workout in any other way, because your performance will likely be below par. The best thing to do when you’re sick is to take a break from exercising. Allowing your body to recover will quicken your response to the illness and get you back to working out at full steam before you know it.

Successful weight management is really about education and mindfulness. It means rejecting the myths and making a conscious choice every day to eat the right foods and get the right amount of exercise. And there really is a tremendous satisfaction in making that choice. Once you realize that you can pursue and achieve good health, you’ll feel calmer and more in control. Getting healthy is truly empowering. Whatever the future may hold, you’re taking the best possible care of yourself—and that’s a great feeling in any economy. 

# # #

About the Authors:

Thomas B. Gilliam, Ph.D., is the founder and president of T. Gilliam & Associates, coauthor of the book Move It. Lose It. Live Healthy.: The Simple Truth About Achieving & Maintaining a Healthy Body Weight, creator of the Move It. Lose It. Live Healthy.® wellness program, designed to teach workers how to achieve a healthy body weight, creator of www.moveitloseitlivehealthy.com, and founder and owner of Industrial Physical Capability Services, Inc. (IPCS).

Since 1982, Dr. Gilliam has designed and managed many corporate fitness centers ranging from 500 square feet to 34,000 square feet. He has established a variety of wellness programs to deal with such health issues as high blood pressure, cardiovascular disease, diabetes, physical inactivity, stress, osteoporosis, low back pain, and many more.

In addition, Dr. Gilliam is a pioneer and acknowledged expert in the field of dynamic strength testing for industry based on the sports medicine model. Since 1982, he has provided isokinetic physical capability assessments for Fortune 1000 companies through his company Industrial Physical Capability Services, Inc. (IPCS) (www.ipcs-inc.com). Dr. Gilliam’s programs have dramatically reduced workers’ compensation costs and decreased injury incidence and severity rates for major industrial clients. In addition, Dr. Gilliam has been instrumental in identifying and presenting to industry the higher risk for injury and disease caused by obesity in the workplace.

Dr. Gilliam is the creator of the Heart “E” Heart program, which is a healthy lifestyle program for children and their families. He was the principal investigator in a National Institutes of Health research study investigating the impact of physical activity and nutritional habits on heart disease risk in young children. Conducted in the late 1970s, this research resulted in numerous scholarly publications and television and radio interviews throughout the world, including NBC’s Today Show and NBC’s Nightly News with its science editor, Robert Basel.

In 1973, Dr. Gilliam earned a doctorate degree in exercise physiology with a minor in graduate statistics and research design from Michigan State University. From 1974 to 1982, Dr. Gilliam was a tenured faculty member at the University of Michigan. Before resigning from his tenured faculty position, he was involved with numerous funded research projects (i.e., N.I.H., Kellogg Foundation, State of Michigan, and others) that resulted in twenty-nine refereed scholarly publications. 

 

Jane C. Neill, R.D., L.D., is the 2004 recipient of the Nutritionist of the Year Award for the State of Alabama Public Health. She is an active member of the American Dietetic Association and currently employed by the Alabama Department of Public Health, where she works with the WIC (Women, Infants, and Children) program as a WIC coordinator and a licensed dietitian. She has worked in the WIC program for over ten years, providing daily nutrition counseling for women, infants, and children.

While on the staff as a registered dietitian at the University of Michigan Health System in the late 1970s, Jane was instrumental in working with Dr. Gilliam as an investigator on the National Institutes of Health research study to investigate the impact of physical activity and nutritional habits on heart disease risk in children ages six to eight years.

Ms. Neill is a member of the team that developed and wrote the Heart “E” Heart program for children and their families.

She received her bachelor’s of science degree from the University of Alabama in 1977 in food, nutrition, and institutional management. Ms. Neill has been working as a registered dietitian for over twenty-seven years.

About the Book:

Move It. Lose It. Live Healthy.: The Simple Truth About Achieving & Maintaining a Healthy Body Weight (Move It. Lose It. Live Healthy., LLC, 2008, ISBN-13: 978-0-9762703-5-5, ISBN-10: 0-9762703-5-8, $19.95) is available in bookstores nationwide and through all major online booksellers.

For more information, visit www.moveitloseitlivehealthy.com.

 

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Craig Ballantyne, author of the successful Turbulence Training Workout System, has utilized both his formal education and his vast field of experience in fitness to create a full-proof fat-loss solution that will put an end to frustrating diets and exercise plans. With a Masters Degree in Exercise Physiology under his belt, this Toronto-based strength and conditioning coach has spent a lot of time doing continuous research on nutrition, fitness, and supplementation. He has also made numerous contributions as an active member of the Training Advisory Board on some highly-respected publications, like Oxygen and Maximum Fitness. Moreover, he’s written articles for other fitness magazines and has successfully provided valuable fitness information on a number of his own fitness websites.

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